Leveraging ePatient Communications | Digital Pharma Blog

 

Leveraging ePatient Communications

Posted by bryonmain on February 28th, 2013

As social media in the pharmaceutical and healthcare industry becomes more widespread, a growing trend is ePatient communication. The internet has become the go-to source of information for many people; that holds true as they research diagnoses, check up on current research, and connect with others for support.

Citizen bloggers, with a particular diagnosis, educate themselves,  and are a key source of information for others with a similar diagnosis. In the digital age, where nearly everyone has a smartphone, these “man on the street” blogs offer a personal voice, answering questions and addressing areas of concern, as well as offering support. Patient bloggers, read by a wide range of patients and caregivers, can be a key source of internet buzz, when they offer a review or opinion on a new therapy or drug treatment option. Pharmaceutical companies can network with these bloggers, gaining both a platform for patient marketing, but also a window into the concerns and trends patients notice.

Leveraging ePatient Communications | Digital Pharma Blog

Advertisements

HIP enough to Comment?

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s