Leveraging ePatient Communications
Posted by bryonmain on February 28th, 2013
As social media in the pharmaceutical and healthcare industry becomes more widespread, a growing trend is ePatient communication. The internet has become the go-to source of information for many people; that holds true as they research diagnoses, check up on current research, and connect with others for support.
Citizen bloggers, with a particular diagnosis, educate themselves, and are a key source of information for others with a similar diagnosis. In the digital age, where nearly everyone has a smartphone, these “man on the street” blogs offer a personal voice, answering questions and addressing areas of concern, as well as offering support. Patient bloggers, read by a wide range of patients and caregivers, can be a key source of internet buzz, when they offer a review or opinion on a new therapy or drug treatment option. Pharmaceutical companies can network with these bloggers, gaining both a platform for patient marketing, but also a window into the concerns and trends patients notice.